Here’s how it goes, you offer people people a free video course, eBook or report to entice them to give you their details. Make sure these are of value to your potential customer or they won’t bother signing up for your freebie.
You then, through your autoresponder messages sell them a low priced product that will help them with the problem they are having, it may be lead generation or something similar. Once they buy this low priced product they are now a customer of yours. You now know that they are willing to spend money to get the information they need, so you then offer them a mid get clickfunnels discount range priced product like a training course that will help them.
Eventually you will introduce them to your high ticket offer. You want to get as many people as possible to this stage of your funnel as this is where the real money is made.
Of course not everyone will get this far down your funnel, the majority will not get past the free part of your funnel. You really don’t want these people anyway as they are only a drain on your time and energy. You want people that really want to learn how to further their education and are willing to pay for it. We’ve all done it, we’ve all been been part of someone’s marketing funnel at some time or other haven’t we?
So have you got all the parts of your funnel in place yet? Have a look at what you are selling at the moment and see if you have got your funnel set up correctly from free to high ticket offers. If you see any gaps in the process, work out what products you can sell to fill these gaps. Once you have the gaps filled in you are ready to get as many people as possible into the top of your funnel through your website, blog, capture pages etc.