According to HubSpot, 78% of Internet users do product research online. And 7% of businesses have acquired a customer through blogging. Marketing professionals agree that inbound marketing is here to stay and that it’s the wave of the future.
However, marketers’ actions match neither their beliefs nor the data. Instead, B2B marketers have left a competitive advantage unexploited. It’s a blind spot.
Here it is.
Only 7% of brands “listen” via blogs.
It’s an understatement to say that blogging remains a vastly under-utilized resource.
Dominate Your B2B Market with Blogging
Buyers have changed their buying habits, researching products and services when and where they want. This is where inbound marketing, and blogging come in.
Unlike push marketing – inbound marketing doesn’t interrupt you. Seth Godin calls this permission marketing. It’s marketing that isn’t intrusive. Instead, information or content marketing is there when you need it – providing you with the information you’re searching for.
Inbound marketing and social media take many forms. But – according to a 2010 BtoB survey and the Association of National Advertisers (ANA), “Blogs are considered the most effective social network for B2B prospecting”.
Bottom line: Effective blogging can put you in the catbird’s seat.
Blogs work well in the B2B space and are uniquely suited to embracing prospects and customers alike. As you’re aware, B2B purchase decisions don’t happen quickly because they involve many stakeholders. Block chain web service
Consequently, there’s a demand for different information for different audiences. Blogs cater to that demand. And blogs engage and build connections with prospects. They open the door for meaningful interaction with the prospect by providing relevant information.
In addition, blogs’ built-in two-way communication helps solidify emerging relationships. In B2B, building relationships is vitally important.
With two-way communication, buyers get to ask what they want. Therefore, they get the information they need. That feedback mechanism gives the customer a voice. And that further builds trust and credibility.
But only 7% of marketers use that feedback to generate meaningful content. Imagine the competitive edge you could gain by with company blog.
Put the Power of Blogging to Work for You
The power of blogging lies in its ability to connect directly with the prospect. Your message won’t just be specific – it’ll be ultra-specific. You can have a conversation, develop a relationship, and mitigate or prevent a problem – in real-time